Wednesday 11 July 2012

How A Student Designed The Recycling Logo, And Got A Measly $2,500

In 1970, Gary Anderson was a 23-year-old college student at the University of Southern California, when a Chicago container company held a design contest to raise awareness about the environment.

Anderson's submission won, and it became the internationally recognized recycling logo - and a design classic that ranks with the Coca-Cola and Nike marks, for sheer ubiquity.

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