Thursday 3 November 2011

'Love Post' Tackles China's Rising Divorce Rate

China's post office is not normally a place you would associate with love. But the institution in Beijing is promoting a scheme which it hopes will stem the country's rising number of divorces. Newly-wed couples are being offered the chance to send sealed love letters which will be delivered seven years after their big day. The idea is that couples thinking of splitting up will receive a timely reminder of why they got together in the first place.

The post office is hoping its scheme will stop some couples reaching the divorce courts. They are also producing special stamps, postcards and even a Love Passport which can be stamped on every anniversary.

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