When Apple launches a new product - like the expected iPhone 5 launch next week - it's often the last step in a long news cycle that began months, sometimes years, in advance. Where does that process begin?
Almost always, with a whisper online that's anything but innocent - a piece of hearsay or speculation that's become a new kind of currency among the tech press: an Apple rumor. That's the subject of this infographic, presented by PCMag.
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