Super-caffeinated energy drinks with names like Red Bull and Monster are increasingly popular among teenagers. But is it savvy marketing or the caffeine that keeps teenagers coming back for more? New research from the University at Buffalo suggests that adding caffeine to a beverage increases its appeal among young people - even when they don't know the drink contains caffeine.
Researchers said flavor and packaging likely influence a child's drink choice. But once they have made a choice, over time children appear to develop a stronger preference for drinks with caffeine.
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