Ultimately, what's in your bottle of beer should take precedence over everything else. All that should matter is the taste and quality of the beverage. The label, packaging and iconography are all just superficial fluff. But humans are nothing but superficial. We judge books by their covers all the time.
We look at pretty labels on beer bottles. And some breweries simply do a better job of making their beers presentable on the shelf. Here's an article featuring the best beer labels, from classic style to works of art.
(thanks Cora)
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