Superette, a clothing store in New Zealand, is using plates installed on benches to imprint their ad onto the back of bare legs. The ad agency behind the campaign explains:
We put indented plates on bus stop, mall, and park benches, so that when people sat down, the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created, with thousands of imprints being created and lasting up to an hour.
(via J-Walk Blog)
5 comment(s):
Oh good, because if there's anything I love more than an uncomfortable bench, it's giving companies free advertising and having people stare at my legs.
As someone who refuses to allow advertising weasels to use me as a billboard I'd object if I thought for a second that this might actually really work.
Am I the only one disturbed by this?
The impression on the model's legs is different to the raised parts on the bench slat.
There is no raised border around the text on the slat, but it magically appears on the woman's legs.
I believe that it's bogus.
Great content and like this.
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