A new packaging design by Andrew Seunghyun Kim for Coca Cola bottles is 100% eco-friendly. The new bottle features a smaller footprint by design, making the transportation of the bottles much more efficient.
For every 4 bottles, space for nearly 2 additional bottles is recovered. With the new design, 857,142 of the bottles can be shipped daily with a 0 carbon footprint (the total set of greenhouse gases emissions caused by an organization, event or product).
3 comment(s):
The processing of the bottles (and the syrup they contain) is the same....the transporting of the bottles is the same...the end result of kids bloating up from drinking this garbage is the same. Same old, same old...
Yea, massive carbon footprint in shipping. God, do they really think their marketing guys have this?
On a TV show about Coca-Cola they said that the curvy bottle sells better than other shapes of bottle, so don't look for this square on to show up any time soon.
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