Friday, 28 September 2012

The Psychology Of Color

For an office, blue is the productive color. Restaurants use red in their logos because it stimulates appetites. A lavender living room calms the nerves and allows relaxation.
The Psychology Of Color.

(via DesignTaxi)

3 comment(s):

Anonymous said...

I've always had one room, in every home I've owned, painted in a light robin's egg blue. It's the one room that inspires creativity for me. I once wrote a 3 act musical (music songs included) in that room in 6 continuous hours.

Gareth said...

This is another area where there are supposed automatic reactions in people which don't always work, because people haven't been told about it. For example I don't find green tranquil. Interestingly most of my sons school was painted green and apparently has been for years, because it was supposed to be calming. When redecorating this year the head had the great idea of asking the kids what they thought. Guess what, most of them found that the green wasn't in any way tranquil. The final choice was a soft yellow which the kids report is much more tranquil.

The experts may have their theories, but just like with everything else different people react in different ways. We can't all be hammered into the round hole, no matter how big the hammer.

I've heard similar things about automotive styling, where we are told certain styling cues make a car look aggressive or whatever. Ask people what they think and the ones who haven't read the descriptions in brochures or magazines will have wildly varying views on the styling.

DanMack said...

Color is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions. Certain colors have been associated with increased blood pressure, increased metabolism, and eyestrain FirstBankCard